Air Transportation Management: Strategies, Trends & Best Practices for Aviation Industry Leaders | Airline Operations & Logistics" 使用场景：Ideal for aviation professionals, airline managers, logistics experts, and students studying transportation management.
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SKU:38370547
Product Description
Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
Customer Reviews
This book has a long history and the 8th edition adds new content related to trends, globalization, impact of social media on the industry. The volume of content on aviation history is phenomenal and the book does a great job highlighting the main subjects related to aviation management. Professors have referred to the text as the "bible" of air transportation. Like all books, some of the content is now dated, particularly related to data but this is acceptable given how quickly data changes. Most books are outdated by the time they are published. What would be interesting is an online version that can be updated annually or even more frequently as the environment changes.
